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DiemmeMAG: come for the coffee, stay for the experience

DiemmeMAG: come for the coffee, stay for the experience

The Diemme Industria Caffè Torrefatti house organ has been launched, it is the company tool that gathers together news of events and products, in-depth articles on the world of coffee and contributions by Diemme partners, aimed at sharing the know-how and stimulating a more informed behaviour between industry professionals, baristas and Ho.Re.Ca operators as well as coffee lovers.

DiemmeMAG is designed to be dipped into while having a coffee at the bar or at home, and to offer tips on topics of lifestyle and culture. It has intentionally been given an international flavour in content and form thanks to its texts in two languages. The graphics play on typical coffee tones and contemporary colours, clean lines and the emotive power of the images.

In the first issue, special focus has been placed on the evolution of the market through the development of themes such as the third wave of coffee, new consumer trends linked to breakfast-time in Italy and globally, the facts about speciality coffee and brewing methods alternative to espresso. At the forefront is President Giannandrea Dubbini’s point of view on the company and the title for the Italian Baristas Champion 2018 won by Davide Cavaglieri, Diemme consultant.

DiemmeMAG is distributed at Diemme bars and can be consulted also online at the link: https://issuu.com/diemmeattitude/docs/diemmemag-0118_web.

Enjoy reading!