Diemme Attitude is our way of living and bringing alive the coffee experience.
The foundation for an advanced and mindful experience is knowledge!
Thus, we address all those people who wish to improve their knowledge on this world,
to take it beyond the espresso and the difference between Arabica and Robusta.
Are you one of us? Would you like to join us?
What do we do?
This aims to be a place and a tool for spreading the advanced culture of good coffee, its production methods, its different varieties and origins, alternative and traditional brewing methods, its correct serving and consumption.
A horizontal rather than vertical dissemination of information: made of dialogue, passion and sharing between producers, professionals, curious and enthusiasts.
We do not want to teach anything. We want to share the benefits reaped from our passion, discuss them and comment on them with you, so that we may evolve together.
What is our driving force?
The path of development we have chosen to follow is driven by our desire to be part of an evolved market, armed with the right tools .
We have opted for total transparency, to be accessible to everyone: we welcome our clients into our coffee-roasting plant.
We believe in this way, enthusiasts and baristas can improve their methods for savouring and brewing coffee.
A benefit for all coffee lovers.
We want to be a beacon, a cultural platform that is available for all of us to face the new challenges arising from the evolution in coffee.
Our world of coffee
Diemme Attitude epitomises the philosophy and the values of the brands that set our roasting business apart. These brands meet the needs of the different coffee enthusiasts, each one firmly linked to our mission: to create a coffee culture.
Our family history
The drive to create a quality product, that is also innovative and avant-garde, has always permeated the Dubbini family’s history.
Discover how Caffè Diemme has evolved from 1927 until today.
And it does not stop here
“We are working on something truly special”
we are creating a transparent coffee culture
and spreading the concept of quality among the new generation of coffee enthusiast and curious. This is achieved by providing a training room where certified SCA Coffee Trainers hold personalised courses and experiences in coffee theory and practices, with a range of topics, such as: the different botanic coffee varieties, a visit to our roasting plant, techniques for the preparation of espresso, moka, and even journeys on alternative methods of brewing and coffee based drinks.
Diemme Attitude epitomises the philosophy and the values of the brands
that set our roasting business apart. These brands meet the needs of the different coffee professionals, each one firmly linked to our mission: to create a coffee culture.
DIEMME FOR PROFESSIONALS
Diemme Attitude is our way of showing all trade professionals in the coffee world that culture and research are an asset to share for the development of that world.
We want to be the driving force, a facilitator for all the stakeholders involved (from producers to coffee-lovers) by making our culture, production sites, passion and everyone who is a part of Diemme, available to all. We are convinced that thanks to this approach, baristas will be able to serve better coffees, and coffee-lovers will have a deeper understanding of the characteristics of coffee.find out more
We have put our vision on show in a real concept store.
We do not want our vision of the coffee world to be just a dream. We believe that it can be a reality. We believe that it can make both baristas and coffee-lovers happy, offering emotions rather than just a simple “coffee”. It is for this reason we have brought into being: Caffè Diemme Italian Attitude, our concept store where you will find all of our research applied.
we are creating a transparent coffee culture
and spreading the concept of quality among the new generation of HoReCa professionals and patisserie chefs. This is achieved by providing our national and international partners a training room where certified SCA Coffee Trainers hold personalised courses in coffee theory and practices, with a range of topics, such as: the different botanic coffee varieties, a visit to our roasting plant, techniques for the preparation of espresso, latte art, and even training on alternative methods of brewing and preparation of coffee based drinks.
Contact us for more information, we will get back to you as soon as possible.